TopTee
2023
My Roles:
UI Lead
|
Prototyping Lead
Categories:
UX UI / Product Design
Tools:
Figma
|
Adobe Suite
Indigo
design award
A platform designed for junior golfers and college coaches to communicate and connect.
01
Why?
Junior golfers face challenges in managing documents, updating resumes with scores, and researching universities due to tight training and tournament schedules.
02
How?
Over 24 weeks, we conducted user-centered research to identify the challenges faced by junior golfers, understood the golf industry and NCAA regulations, benchmarked and analyzed competitors, developed and iterated concept designs.
03
What?
Provide a platform designed to help prospective golfers organize their information in a well-presented and easily accessible format for coaches. It streamlines tracking achievements, researching colleges, and improving communication, revolutionizing college golf recruiting.
Post
Junior Player Profile
Distinctively design for junior golfers and college coaches to actively communicate, connect, and interact. This will allow Junior players to find a divisions and coaches who will lead to their future. At the same time, college coaches will be able to find a best players, even the talented players who are hidden somewhere in this world.
Mobile App
We designed the intuitive mobile UI with quick navigation and touch-friendly interactions, making key features easily accessible on smaller screens. It delivers the same inclusivity and accessibility as the web version, ensuring a consistent experience across all devices.
Right from the start, there were a few key areas we needed to dive into.
1
Our Competitors
2
Understanding Industry / Regulation
3
Expert Interviews
1
Our Competitors
Analyzed key competitors in the market, such as LinkedIn, NCSA, and Junior Golf Hub. Focused on how these platforms cater to junior players and university coaches, aligning with industry regulations like NCAA guidelines. This research provided crucial insights helps shaping the project's direction.
2
Understanding Industry / Regulation
It was crucial to understand the regulations, especially NCAA, and timelines required by the league for junior players and university coaches to follow. This organization of information educated the team on the industry and helped us move forward in developing the project.
3
Expert Interviews
5
Golf Coaches / Experts
10+
Junior Golf Players
In interviews, we gained the following valuable insights ->
"Swing video is helpful, especially international students, since I cannot see it in real time."
- Coach at Savannah College of Art and Design
"Precise on personal statement. Why they choose the school? How can they contribute to the team?"
- Coach at Savannah College of Art and Design
"Recommend that looking at college's current roster and compare to your score."
- Coach at Texas A&M University
"Stroke gain date - It's important to see where you are through data, so that players can understand what to improve."
- Head of Gold Professional at Savannah Golf Club
Visual
Consistent. With a Design System.
Based on insights gained from user research, we consolidated core user needs that drove the development of our design system.
Manrope.
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Primary
#F58337
Text
#202020
Secondary
#8DBEFF
Background
#FFFFFF
Reflection
Great design is built on great research.
Through this project, I learned that in the world of design, research is the foundation that supports every successful endeavor. The insights gained from our research into the needs, preferences, and behaviors of junior golfers and college coaches enabled us to create solutions that were not only aesthetically pleasing but also highly functional and user-centric.